![]() The PayPal 2022 logo is very similar to the previous one, so many users did not notice the change. Trying to avoid the mistakes made, the developers focused on trust and innovation. A team led by Yves Behar conducted a visual audit of the past logo to learn about branding issues. The previous trademark did not reflect the technological achievements of the company, its transition from the era of web payments to the era of money transfers on mobile devices. At the same time, considerable attention was paid to the legacy of PayPal, the inextricable connection of the old design with the new. The main goal was to adapt the icon to all sizes of displays – from mini-screens to large flat monitors. ![]() In 2014, the global system decided to change the logo again and turned to Fuseproject for help. ![]() The ends of the lines looked like brush strokes. To connect directly with the brand name, the designers made it based on two “P” connected by legs. To do this, she took a round element resembling a coin and placed the “$” sign in it. Of course, the money company PayPal first decided to experiment with the dollar symbol. Since 2002, the financial and debit service has been subordinated to eBay, which has made it its division. Its headquarters are located in San Jose, California. It focuses on paying bills, shopping, and transferring and receiving money transfers. PayPal is one of the largest electronic payment services, formed in the United States in 1998. They were limited by a high level of consumer confidence in the existing image of the payment system. Developers could not dramatically change the appearance of the icon that people look for every day on web pages or in the list of applications. Such conservatism is associated with the problem of brand continuity. Over the many years of the brand’s existence, it has been updated only a few times while maintaining the same style. "We continue to enrich the Venmo experience by making it more engaging and personalized.The PayPal logo is conditionally permanent. "With another quarter of outstanding net new active growth, Venmo continues to offer a significant opportunity for merchants to attract a valuable, engaged, consumer base," CEO Dan Schulman said on a call with analysts. Analysts have been watching closely for when Venmo will become profitable for its parent company. Last quarter, PayPal announced that the app had 40 million users. Payment volume for PayPal's popular peer-to-peer payment app was also lighter than expected for the quarter, coming in at $24 billion compared with the $28 billion analysts had expected. Total payment volume - a closely watched indication of how digital payments performed more broadly - was $172.36 billion for the quarter, mostly in line with forecasts of $171.49 billion, according to FactSet. Still, PayPal raised its full-year EPS guidance. PayPal also projected lower revenue growth of between 14% to 15% - a percentage point below the previous range. The new range is well below Wall Street's expected $17.92 billion. PayPal is now looking for full-year revenue of between $17.6 billion and $17.8 billion. The San Jose, California-based company also slashed its full-year revenue guidance, which it attributed to delays in product integration, pricing initiatives that they said would be implemented later, and currency pressures.
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